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Low/alcohol-free Market Has Broad Prospects And Beverage Brands Are Eager To Try!
Jan 15, 2019

Taking the beer industry as an example, according to GlobalData data, the compound annual growth rate of low-alcohol and non-alcohol products was 5.2% between 2010 and 2016, while the overall beer industry's compound annual growth rate was less than 1%.

In November 2018, Carlsberg UK said it had noticed changes in consumer attitudes and increased the number of low-alcohol or non-alcoholic beverage products. The OnePoll study commissioned by the company investigated the drinking habits of 2,000 British adults. The survey found that 59% of respondents tried low-alcohol or non-alcoholic beer, and 52% thought that low- or non-alcoholic beer has been accepted by society in the past year or two. The more welcome. Nearly one-third (28%) of respondents said they would consider drinking alcohol-free beer instead of alcohol, while 26% would consider other soft drinks.

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Heineken launched the alcohol-free “Xi Li 0.0” with only 69 calories, Guinness’s Open Gate Brewery launched the Alcohol-free Open Gate Pure Brew; Budweiser InBev is forecast to be low alcoholic light beer and no by the end of 2025 Alcohol beer will account for 20% of the company's total sales, and its low/alcohol-free product portfolio includes Michelow Ultra, Beck's Blue, Budweiser Prohibition and more.

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In 2018, FIFCO USA, Truly Spiked & Sparkling and Squeez ‘d Beverages both launched alcohol-containing static water and sparkling water products with an alcohol content of 4.5%-5%.

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Recently, a Swedish cider company Kopparberg launched a new brand of alcohol-containing bubble water to provide consumers with low-calorie alcohol substitutes.

Kobparberg marketing director Rob Salvesen said: "We know that social occasions are an important part of people's lives, when they may want to have a drink but the choice of drinks is often limited - except vodka, juice is soda."

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