Taking the beer industry as an example, according to GlobalData data, the compound annual growth rate of low-alcohol and non-alcohol products was 5.2% between 2010 and 2016, while the overall beer industry's compound annual growth rate was less than 1%.
In November 2018, Carlsberg UK said it had noticed changes in consumer attitudes and increased the number of low-alcohol or non-alcoholic beverage products. The OnePoll study commissioned by the company investigated the drinking habits of 2,000 British adults. The survey found that 59% of respondents tried low-alcohol or non-alcoholic beer, and 52% thought that low- or non-alcoholic beer has been accepted by society in the past year or two. The more welcome. Nearly one-third (28%) of respondents said they would consider drinking alcohol-free beer instead of alcohol, while 26% would consider other soft drinks.
Heineken launched the alcohol-free “Xi Li 0.0” with only 69 calories, Guinness’s Open Gate Brewery launched the Alcohol-free Open Gate Pure Brew; Budweiser InBev is forecast to be low alcoholic light beer and no by the end of 2025 Alcohol beer will account for 20% of the company's total sales, and its low/alcohol-free product portfolio includes Michelow Ultra, Beck's Blue, Budweiser Prohibition and more.
In 2018, FIFCO USA, Truly Spiked & Sparkling and Squeez ‘d Beverages both launched alcohol-containing static water and sparkling water products with an alcohol content of 4.5%-5%.
Recently, a Swedish cider company Kopparberg launched a new brand of alcohol-containing bubble water to provide consumers with low-calorie alcohol substitutes.
Kobparberg marketing director Rob Salvesen said: "We know that social occasions are an important part of people's lives, when they may want to have a drink but the choice of drinks is often limited - except vodka, juice is soda."
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